Bud Light Beer Company has become the first beer in the United States to add an ingredient beer label to all of their packaging.
Its new secondary packaging design will hit stores in February. In every aspect of their lives, people are demanding more and more transparency, and Bud Light said it wants beer drinkers to have more information when it comes to choosing their brew, right at their fingertips on the packaging.
In addition to listing the ingredients, the packaging will also include: serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein.
“While ingredient labels are not required, consumers deserve to know more about their beer.
“We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging,” said Andy Goeler, vice preseident of marketing, Bud Light.
“When people walk through a store, they are used to seeing ingredient labels on products in every aisle, except for the beer, wine and spirits aisle.
“As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”