Smart Label Technology Is Coming to Custom Labels

The increasingly interactive and interconnected network of “smart” devices, commonly referred to as the “Internet of Things” (IoT), is reshaping how people experience their daily lives.

The smart labels are engineered to help label converters and brand owners grow their business in a world increasingly shaped by the Internet of things (IoT), by enabling interaction between their products and such devices as smartphones, with other networked objects containing RFID.

First pilot test for UPM Raflatac’s e-commerce ‘Smart Label’

These smart labels use Internet of Packaging (IoP) technology to log and share information about packages during the delivery process. The new e-commerce system was piloted on UPM Raflatac’s shipments on various routes throughout Europe. The pilot demonstrated that it provides full interoperability between supply chain stakeholders without requiring heavy IT integration, according to the company. 

The RafMore label adds transparency, reduces inefficiencies and waste, and improves the user experience for e-retailers, logistics providers and consumers, said UPM Raflatac. The information attached to the label can be updated online or by scanning the code without needing to print a new label for the package. For example, designated users can reset a delivery address and time, which saves time and reduces the carbon footprint generated by failed delivery attempts. 

As e-commerce purchases rise, brands are looking for new ways to interact with their customers outside of the point of sale. Consumers want to easily make returns, reorder and give immediate feedback if there are any issues with the shipment. This can now be done just by scanning the RafMore label with a mobile device. 

The label adds interoperability between the many proprietary track and trace systems used during package shipments.

Avery Dennison Also Has ‘Smart Labels’

Avery Dennison, a label material manufacturer, has developed a portfolio of Intelligent Label Solutions—label applications that can store or capture information and transmit data wirelessly.

RFID is a game changer, according to the company, which says the technology is at the core of the IoT, and it’s revolutionizing labeling and product packaging. With these Intelligent Label Solutions, label converters and brand owners have an opportunity to be on the cutting edge of a phenomenon that’s changing the world.

At Labelexpo 2017 in Brussels, the company plans to introduce a set of innovative products that have RFID technology at their core. The products are engineered to help label converters and brand owners grow their business in a world increasingly shaped by the IoT, by enabling interaction between their products and such devices as smartphones, with other networked objects containing RFID.

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