Walmart & Digimarc Barcode Company Collaborate On Fresh Product Labels

76% of cashiers have experienced a label not reading from the meat/seafood department at lease once per shift.

32% of cashiers say scanning issues have resulted in a customer who decided not to purchase an item.

Digimarc, ‘the barcode of everything’ is a proprietary method for imperceptibly enhancing packaging, images and audio with data that is detected by enabled devices, such as phones, computers, barcode scanners and machine-vision equipment.

According to the companies, the program is intended to reduce fresh food waste and provide everyday lowest prices by automating the markdown process.

Innovative New Food Product Labels

Fresh product labels can be crinkled, smudged, wrapped around edges, or fraudulently altered, contributing to product shrinkage, lower inventory accuracy, and suboptimal customer experiences. According to the companies, the Digimarc Barcode for Fresh Product Labels makes scanning more reliable, simplifies operations, improves inventory accuracy and provides a better customer experience.

“We are working closely with Digimarc to innovate and apply new technologies that will aim to reduce waste, help improve our overall store operations, and improve customer experience,” said John Crecelius, senior vice president of central operations at Walmart. “As we apply this new technology to our fresh processes, our goal is to realize new customer benefits while accelerating our commitment to reduce waste.”